Roberts Radio

Evolving the business with a customer centric North Star

Services

Industries

A journey to transform into a modern, customer-centric company

  • Challenge

    Roberts Radio was struggling to maintain relevance in a rapidly changing industry and reverse the significant decline in radio sales.

  • Solution

    Method helped Roberts Radio complete comprehensive research and provided recommendations to evolve their brand, product portfolio, and service proposition strategy.

Actionable insights inform brand and design decisions

  • Results

    Method’s research and recommendations helped the Roberts team refine opportunities for growth and positioning. Acting as a foundation and guide for every part of the business, the insights have informed product design, service and brand, as well as streamlining the product line, retail strategy, and digital communications.

"The difference with Method is that it’s been a relationship, not just a transaction. The journey from beginning to now is incredible. It is all making sense."

Janelle Kelly, Head of Customer Experience at Roberts Radio

Discovering and delivering new value

Your partner on the path to digital transformation

View our work