Roberts Radio

Evolving the business with a customer centric North Star

Keeping radio relevant

A journey to transform into a modern, customer-centric company

  • Challenge

    Roberts Radio was struggling to maintain relevance in a rapidly changing industry and reverse the significant decline in radio sales.

  • Solution

    Method helped Roberts Radio complete comprehensive research and provided recommendations to evolve their brand, product portfolio, and service proposition strategy.

Actionable insights inform brand and design decisions

  • Results

    Method’s research and recommendations helped the Roberts team refine opportunities for growth and positioning. Acting as a foundation and guide for every part of the business, the insights have informed product design, service and brand, as well as streamlining the product line, retail strategy, and digital communications.

“The difference with Method is that it’s been a relationship, not just a transaction. The journey from beginning to now is incredible. It is all making sense.”

Janelle Kelly, Head of Customer Experience at Roberts Radio

Discovering and delivering new value

  • Shifting the focus from products to users

    Roberts partnered with Method to define how the business should transform to connect more deeply with a wider audience.


    We combined data science with traditional user observation to understand listening behaviors and needs. This information was combined with a global commercial market sizing study, framing customer archetypes that identify where, with what, and to whom we should be focussing our attention. This gave us a complete picture and the right evidence for the Roberts business to evolve their brand, product portfolio, and service proposition strategy.


    Method created the foundation for Roberts to act confidently now and in the future, moving from a product engineering focus to a more user-centric mindset.

  • Translating data into design

    We employed pioneering data design techniques, combining data science and design, to extract customer behavioral patterns through social media activity mining and analysis. This enabled us to fast-track and add scale to the research, building a richer and more accurate picture.


    Coupled with a market value survey, we were able to rapidly anchor the synthesis and recommendations into commercial reality.

See successful solutions in action

Your partner on the path to digital transformation

View our work