Roberts Radio found itself struggling to maintain relevance in a rapidly changing industry. The audience for audio consumption had never been higher – yet the sale of standalone radios was in significant decline, driven by changing listening habits, new technologies, and a market flooded with cheap hardware. The imperative for change was clear. Roberts partnered with Method to define how the business should transform to connect more deeply with a wider audience.
We combined data science with traditional user observation to understand listening behaviors and needs. This information was combined with a global commercial market sizing study, framing customer archetypes that identify where, with what, and to whom we should be focussing our attention. This gave us a complete picture and the right evidence for the Roberts business to evolve their brand, product portfolio, and service proposition strategy.
Method created the foundation for Roberts to act confidently now and in the future, moving from a product engineering focus to a more user-centric mindset.
Research & Insights
Data & design for archetype creation & market definition
Coupled with a market value survey, we were able to rapidly anchor the synthesis and recommendations into commercial reality.
“The difference with Method is that it’s been a relationship, not just a transaction. The journey from beginning to now is incredible. It is all making sense.”
The power of designing with actionable insights