Disrupting sports broadcasting
DAZN is the top-grossing on-demand sports platform worldwide, created by the Perform Group LLC: a leading digital sports content and media group. Their mission is to connect the world of sport by producing the most detailed and engaging content.
Perform Group asked us to help them design the digital product and incubate the product team that would help them realize their vision to disrupt and democratize the sports broadcasting sector.
Launched initially in Japan and Germany, DAZN has now expanded to Austria, Switzerland, Canada, the U.S., Italy, Spain, and Brazil.
According to Sensor Tower’s the “The State of Sports Apps Report,” DAZN was the most profitable sports app of 2019. In May alone, the app generated revenues of 11.5 million US dollars (approx. 10.5 million EUR).
“We have seen a revolution in entertainment with the introduction of disruptive brands like Netflix; now it is sport’s turn to be more consumer-friendly.”