DAZN is the top-grossing on-demand sports platform worldwide, created by the Perform Group LLC: a leading digital sports content and media group. Their mission is to connect the world of sport by producing the most detailed and engaging content.

Perform Group asked Method to help them design a digital product and incubate the product team that would help them realize their vision to disrupt and democratize the sports broadcasting sector.

Launched initially in Japan and Germany, DAZN is live in over 200 countries and territories.


Experience Design
Portfolio Alignment
Research & Insights
Software Engineering
Digital Product Design

According to Sensor Tower’s “The State of Sports Apps Report,” DAZN was the most profitable sports app of 2019. In May alone, the app generated revenues of 11.5 million US dollars.

Capability building through co-location and co-creation


We worked closely with the DAZN product team, hosting them in our London studio, and on-boarding new members as they joined until the time came that the team was ready to take the reins themselves. Success for us was not just designing a best-in-class product, but ensuring the business had the design capability and systems in place to continue to evolve it over time.

Together, we worked at breakneck speed to develop the full customer experience, translating the live sports experience into a video-on-demand service accessible across mobile, tablet, computer, console and TV in multiple countries with different consumer needs.

Understanding the target market


Sporting traditions and cultural environments vary drastically from one country to another, so one of the primary challenges was to fully understand the target markets. For initial launch in Japan and Germany, we conducted first-hand research, rapid prototyping, and interface concept testing to inform the product design. We found that it’s the content that matters – and oriented the interface to accommodate a range of formats and interests.

“Each of our local products is distinct and specifically intended to drive our business in Japan or our business in Italy,” says John Skipper, executive chairman at DAZN. “We do believe that to get people to subscribe, you have to have content that really matters, whether that be Serie A in Italy, whether that be MotoGP in Spain, Bundesliga in Germany, J-League in Japan, fights in the US, NFL in Canada. You really have to build the product around must-have, must-see content.”

“We have seen a revolution in entertainment with the introduction of disruptive brands like Netflix; now it is sport’s turn to be more consumer-friendly.”

James Rushton, CEO, DAZN

Adaptive design systems, not templates

We handed over a detailed design system, containing interface components, UX guidelines, and experience principles the product team would need to continue to develop DAZN into the global success story it is today.