Perform Group asked Method to help them design a digital product and incubate the product team that would help them realize their vision to disrupt and democratize the sports broadcasting sector.
Launched initially in Japan and Germany, DAZN is live in over 200 countries and territories.
Research & Insights
Digital Product Design
According to Sensor Tower’s “The State of Sports Apps Report,” DAZN was the most profitable sports app of 2019. In May alone, the app generated revenues of 11.5 million US dollars.
Capability building through co-location and co-creation
Together, we worked at breakneck speed to develop the full customer experience, translating the live sports experience into a video-on-demand service accessible across mobile, tablet, computer, console and TV in multiple countries with different consumer needs.
Understanding the target market
“Each of our local products is distinct and specifically intended to drive our business in Japan or our business in Italy,” says John Skipper, executive chairman at DAZN. “We do believe that to get people to subscribe, you have to have content that really matters, whether that be Serie A in Italy, whether that be MotoGP in Spain, Bundesliga in Germany, J-League in Japan, fights in the US, NFL in Canada. You really have to build the product around must-have, must-see content.”
“We have seen a revolution in entertainment with the introduction of disruptive brands like Netflix; now it is sport’s turn to be more consumer-friendly.”
Adaptive design systems, not templates
Let’s work together
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