DAZN

Disrupting sports broadcasting

A new approach produces the most profitable sports app of the year

  • Challenge

    DAZN, the world’s top-grossing on-demand sports platform created by the Perform Group LLC, wanted to democratize sports broadcasting by designing a digital product and incubating a product team.

  • Solution

    Method upskilled DAZN’s product team and developed the full customer experience for a video-on-demand service accessible across multiple devices, countries, and consumer needs.

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  • Results

    Method worked closely with the DAZN product team, hosting them in our London studio, and on-boarding new members as they joined until the time came that the team was ready to take the reins themselves. Success for us was not just designing a best-in-class product, but also ensuring the business had the design capability and systems in place to continue to evolve it over time.

    Together, we worked at breakneck speed to develop the full customer experience, translating the live sports experience into a video-on-demand service accessible across mobile, tablet, computer, console and TV in multiple countries with different consumer needs. We handed over a detailed design system, containing interface components, UX guidelines, and experience principles the product team would need to continue to develop DAZN into the global success story it is today.

    Launched initially in Japan and Germany, DAZN is live in over 200 countries and territories.

    According to Sensor Tower’s “The State of Sports Apps Report,” DAZN was the most profitable sports app of 2019. In May alone, the app generated revenues of $11.5 million USD.

"We have seen a revolution in entertainment with the introduction of disruptive brands like Netflix; now it is sport’s turn to be more consumer-friendly."

James Rushton, CEO at DAZN

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