CAPTRUST

Making over a marketing site, inside and out

Services

Industries

A financial facelift

Creating a modern design language to tell a compelling story

  • Challenge

    CAPTRUST, the country's largest independent retirement plan and investment advisory firms, wanted to modernize their site and create a better experience for staff and clients alike.

  • Solution

    Redesign the website to better represent the brand, while generating more conversions and ensuring a better connection with clients.

Positioned to scale while establishing trust

  • The results

    The new website establishes credibility with its users and makes it easy for employees to manage, create, and share content. The site’s clean, modular, responsive design supports CAPTRUST’s goals today and in the future as they scale.

A phased approach for fast results and long-term success

  • Our Approach

    Method collaborated with CAPTRUST to make over their marketing site inside and out.  Empathy mapping and vision workshops were conducted and stakeholder interviews were completed to inform the design and development of a new brand and WordPress site.

     

    The site’s audience-based information architecture and navigation make it easy to maneuver, and customer-centric messaging and photography build trust in potential clients.

See successful solutions in action

Your partner on the path to digital transformation

View our work