Following a period of acquisition and growth, the time was right for Elsevier to take a holistic view of their offering. With disruptions in the research and scientific community including the rise of Open Science, free access, and free tools, Elsevier’s challenge was to leverage their existing suite of products, content, capabilities, and data to create a product that adds substantial value to researchers, funders, and stakeholders.
Method designed a new product experience that manifests Elsevier’s updated value proposition and better supports the research community and its processes. This new platform and portal leverages Elsevier’s existing suite of products, content, capabilities, and wealth of data to create a smarter system that not only supports but anticipates the needs of various research facets.
Research & Insights
Designing with real data
Designing with realistic data had its set of challenges. It takes time to gather data and ‘anonymize’ it. We created simple frameworks to facilitate data collecting and streamlined the process internally to make sure we could easily swap data sets to generate a prototype for each scientific domain with minimum effort. The end prototype was built entirely with real content and its fidelity was also tested to ensure the right level of information was shown.
Inclusive, collaborative process
By inviting all key stakeholders to actively take part in our process of discovery, exploration, definition, and refinement, and by sharing the progress and insights to all at every key stage of the project, we created alignment on the vision and experience.