Renault

Driving more actionable customer data

The key to gathering better driver satisfaction feedback

  • Challenge

    French vehicle manufacturer Renault was struggling to collect feedback from customers after purchase and while using their vehicles.

  • Solution

    Explore solutions across a range of channels and build a broader ecosystem approach to customer satisfaction surveys.

Navigating the path to higher quantity and higher quality insights

  • Results

    Through a series of prototypes, Method helped Renault consider multiple solutions, understand when it’s safe and appropriate to ask for customer feedback while in the vehicle, and provided recommendations on when and how to ask the right questions. 

    Two concepts were then prioritized for the final user experience definition of the in-situ driver feedback, for which the Method team further refined the designs and interaction.

    In the final weeks of this engagement, the Method team further refined the interaction design and created a prototype accompanied by a concise recommendation summary document.

    Both deliverables worked hand-in-hand to describe the concept and interaction mechanisms, how it would feel for the end user, and how Renault could leverage the concepts to more reliably gather higher-quality customer feedback to improve their product offering.

"One meaningful question answered with care is more valuable than long surveys gone unanswered."

Josh Leigh, Design Director at Method

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