PepsiCo

Innovating touchless ordering for a healthier world

Services

Industries

Seeking an innovative and hygienic upgrade to the ordering process

  • Challenge

    Translating hand gestures into reliable, readable intent, and designing an interface that users would find intuitive to operate.

  • Solution

    Developing and testing the kiosk both in a controlled lab environment and a real KFC restaurant.

An easy, intuitive, fast, and safe experience that boosted sales and satisfaction

  • The results

    Customers not only enjoyed using these innovative kiosks – they spent even more per order compared to other ordering methods.

    The new kiosk sold a higher amount of food and an equal proportion of beverages compared to standard touch kiosks in the restaurant. It was popular with early adopters, including Gen Z and Millennials. 75% of users said they would recommend the touchless kiosk to a friend and 85% of users said they would use it in the future, demonstrating an affinity for the new experience.

"What we’re doing is to develop applications and experiences that are delightful, helpful and transformative."

Mia Sorgi, Director of Digital Product & Experience, PepsiCo Europe

A phased approach for fast results and long-term success

Your partner on the path to digital transformation

View our work