Launched in 1994 by six like-minded visionaries, Lush is centered around helping people feel better about themselves, others, and the world around them. It walks the talk when it comes to valuing people and the world in which it operates: a staunch believer in ethical buying, Lush supports charities and actively campaigns on issues it believes in, from animal testing to the environment.

Initially, the Lush team came to Method with the ask to help set up a YouTube channel to tell the compelling brand story of their organic ingredients and integrity behind how they make their products. Once the Method team started exploring more deeply we felt that a YouTube channel would not do the brand justice nor have the desired impact. The conversations evolved into exploring the bigger brand story and translating the retail experience into digital channels. Together, we went on a journey of how to present their brand, product & ingredient stories in a manner that resonated with customers.


Brand Design
Data Design
Experience Design
Product Design
Service Design

Stay true to your brand promise


The Lush story is rich and inspirational, yet they are often overlooked or dismissed as a “soap shop.” The truth is remarkable: this quintessentially British brand is unique in its groundbreaking and visionary approach to how it invents, ethically sources and creates fresh beauty products by hand.

We wanted to show the business in action: why fresh really does matter, why Lush products are effective, and how the company cares. We needed to tell these stories in an engaging, entertaining “Lush” way, retaining the fun British energy while adding a slightly more sophisticated tone to the communication to reflect the brand's core values.

Flexibility in brand expression

Together, we created a brand refresh that inspired customers to feel good about themselves, others, and the world. Our work with Lush highlights the need for businesses to stay true to their brand promise. Not only does it create a more authentic experience, but increases repeat customers, and provides new business opportunities and revenue sources.

Being flexible with how you express your brand is also an essential element to a successful project: Lush was open to stretching the execution of the work beyond the initial scope. This flexibility combined with Method’s strategic process opened the door for new revenue streams, both physical and digital.

Creating the Lush Kitchen


The idea for the Lush Kitchen was inspired by our time touring LUSH factory facilities. Fresh ingredients were used to make small produce batches daily and we saw the potential to bring this concept directly to the customer. Lush Kitchen – showing a personal way to create exclusive products made in front of the customer was born.

In the first months of rollout, Lush Kitchen contributed to total digital sales by an average of 10%.

“I think the kitchen is a really innovative idea. It’s something I’ve never heard or seen done before. It really is the emphasis on freshness, which is what we’re all about, fresh handmade cosmetics.”

Lush Employee

Method’s work with Lush included the evolution of Lush.co.uk into an editorially led, fully responsive e-commerce platform.

We also led the redesign of Lush Times, the Lush consumer magazine and catalog; and the creation of a new service, Lush Kitchen, where customers can buy the freshest, limited edition products that are sent the day they are made.

The results and impact of our work were directly shown in their numbers:

  • The website attracted new audiences with YOY sales up 54%

  • 95% increase in engagement with the brand

Awards won:

  • 2014 UX Awards: SILVER for Best Multichannel Experience

  • 2014 Lovie Awards: BRONZE, Website / Retail and Shopping

  • 2014 Interactive Media Awards: Best in Class E-commerce and Best in Class Beauty/Cosmetics