A strategic partnership reveals the deeper challenge and delivers smart solutions
Originally interested in YouTube brand storytelling, LUSH’s conversations with Method evolved into refining their beauty brand story and translating the retail experience into digital channels.
Together, we refreshed LUSH’s brand to present their company, product, and ingredient stories in a way that resonates with customers.
What started as a conversation about setting up a YouTube channel evolved into a larger journey to improve LUSH’s brand and digital experience.
Method led the redesign of LUSH’s brand, a fully responsive ecommerce platform, and the LUSH Times consumer magazine and catalog. We also recommended creating a new service called LUSH Kitchen, where customers can buy the freshest, limited-edition products that are sent the day they are made.
10%average of total digital sales contributed in first month
54% YOY sales increase
95%Brand engagement increase
"I think the kitchen is a really innovative idea. It’s something I’ve never heard or seen done before. It really is the emphasis on freshness, which is what we’re all about, fresh handmade cosmetics."
Your partner on the path to digital transformation