A strategic partnership to refresh the Lush brand and uncover new revenue streams
Launched in 1994 by six like-minded visionaries, Lush is centered around helping people feel better about themselves, others, and the world around them. It walks the talk when it comes to valuing people and the world in which it operates: a staunch believer in ethical buying, Lush supports charities and actively campaigns on issues it believes in, from animal testing to the environment.
Initially, the Lush team came to Method with the ask to help set up a YouTube channel to tell the compelling brand story of their organic ingredients and integrity behind how they make their products. Once the Method team started exploring more deeply we felt that a YouTube channel would not do the brand justice nor have the desired impact. The conversations evolved into exploring the bigger brand story and translating the retail experience into digital channels. Together, we went on a journey of how to present their brand, product & ingredient stories in a manner that resonates with customers.
Method’s work with Lush included the evolution of Lush.co.uk into an editorially led, fully responsive e-commerce platform. We also led the redesign of Lush Times, the Lush consumer magazine and catalog; and the creation of a new service, Lush Kitchen, where customers can buy the freshest, limited edition products that are sent the day they are made.
The results and impact of our work were directly shown in their numbers:
“I think the kitchen is a really innovative idea. It’s something I’ve never heard or seen done before. It really is the emphasis on freshness, which is what we’re all about, fresh handmade cosmetics.”