Lush

Making over a beauty brand while uncovering new revenue streams

Services

Industries

Brand and online experience makeover

A strategic partnership reveals the deeper challenge and delivers smart solutions

  • Challenge

    Originally interested in YouTube brand storytelling, LUSH’s conversations with Method evolved into refining their beauty brand story and translating the retail experience into digital channels.

  • Solution

    Together, we refreshed LUSH’s brand to present their company, product, and ingredient stories in a way that resonates with customers.

Research leads to results and recognition

  • Results

    What started as a conversation about setting up a YouTube channel evolved into a larger journey to improve LUSH’s brand and digital experience.

    Method led the redesign of LUSH’s brand, a fully responsive ecommerce platform, and the LUSH Times consumer magazine and catalog. We also recommended creating a new service called LUSH Kitchen, where customers can buy the freshest, limited-edition products that are sent the day they are made. 

  • 10% average of total digital sales contributed in first month

  • 54% YOY sales increase

  • 95% Brand engagement increase

“I think the kitchen is a really innovative idea. It’s something I’ve never heard or seen done before. It really is the emphasis on freshness, which is what we’re all about, fresh handmade cosmetics.”

Lush Employee

Discovering and delivering new value

  • Evolving without losing the LUSH energy

    The LUSH story is rich and inspirational, yet they are often overlooked or dismissed as a “soap shop.” The truth is remarkable: this quintessentially British brand is unique in its groundbreaking and visionary approach to how it invents, ethically sources, and creates fresh beauty products by hand.

     

    Method wanted to show the business in action: why fresh really does matter, why LUSH products are effective, and how the company cares. We needed to tell these stories in an engaging, entertaining “LUSH” way – retaining the fun, British energy, while adding a slightly more sophisticated tone to reflect the brand’s core values.

  • Setting up a flexible system

    Together, Method and LUSH created a brand refresh that inspired customers to feel good about themselves, others, and the world. Our work with LUSH highlights the need for businesses to stay true to their brand promise. Not only does it create a more authentic experience, but increases repeat customers, and provides new business opportunities and revenue sources.

     

    Being flexible with how you express your brand is also an essential element to a successful project. LUSH was open to stretching the execution of the work beyond the initial scope. This flexibility combined with Method’s strategic process opened the door for new revenue streams, both physical and digital.

  • Cooking up the LUSH Kitchen

    The idea for the LUSH Kitchen was inspired by our time touring LUSH factory facilities. 

     

    Fresh ingredients were used to make small produce batches daily, and we saw the potential to bring this concept directly to the customer. LUSH Kitchen shows a personal way to create exclusive products made in front of the customer.

     

    In the first months of rollout, LUSH Kitchen contributed to total digital sales by an average of 10%.

  • Awards

    Silver UX Award for Best Multichannel Experience

    Bronze Lovie Award for Website / Retail and Shopping

    Interactive Media Award for Best-in-Class Ecommerce and Best-in-Class Beauty/Cosmetics

See successful solutions in action

Your partner on the path to digital transformation

View our work