Initially, the Lush team came to Method with the ask to help set up a YouTube channel to tell the compelling brand story of their organic ingredients and integrity behind how they make their products. Once the Method team started exploring more deeply we felt that a YouTube channel would not do the brand justice nor have the desired impact. The conversations evolved into exploring the bigger brand story and translating the retail experience into digital channels. Together, we went on a journey of how to present their brand, product & ingredient stories in a manner that resonated with customers.
Stay true to your brand promise
We wanted to show the business in action: why fresh really does matter, why Lush products are effective, and how the company cares. We needed to tell these stories in an engaging, entertaining “Lush” way, retaining the fun British energy while adding a slightly more sophisticated tone to the communication to reflect the brand's core values.
Flexibility in brand expression
Being flexible with how you express your brand is also an essential element to a successful project: Lush was open to stretching the execution of the work beyond the initial scope. This flexibility combined with Method’s strategic process opened the door for new revenue streams, both physical and digital.
Creating the Lush Kitchen
In the first months of rollout, Lush Kitchen contributed to total digital sales by an average of 10%.
“I think the kitchen is a really innovative idea. It’s something I’ve never heard or seen done before. It really is the emphasis on freshness, which is what we’re all about, fresh handmade cosmetics.”
Method’s work with Lush included the evolution of Lush.co.uk into an editorially led, fully responsive e-commerce platform.
The results and impact of our work were directly shown in their numbers:
- The website attracted new audiences with YOY sales up 54%
- 95% increase in engagement with the brand
- 2014 UX Awards: SILVER for Best Multichannel Experience
- 2014 Lovie Awards: BRONZE, Website / Retail and Shopping
- 2014 Interactive Media Awards: Best in Class E-commerce and Best in Class Beauty/Cosmetics