In a world where mobile food delivery is disrupting quick service restaurants and changes in customer behavior are only accelerating, KFC turned to Method to help them develop a prioritized pipeline of innovations that will spark growth and shift perceptions.
Over the course of five weeks, we collaborated on research and explored new possibilities to increase frequency of visits and attract new customers. After assessing and prioritizing these ideas using a strategic framework, Method created propositions for internal socialization and testing, along with a checklist of capabilities and other resources to help KFC plan for the road ahead.
