Shaping the future of appliances in the kitchen
A pioneer in the design and manufacture of kitchen machines and food processors since 1947, Kenwood now operates in over 44 countries. Kenwood continues to build on its strong design heritage, started by Sir Kenneth Grange in the 60’s and 70’s.
Kenwood came to Method to help translate their brand identity into a user interface experience for their kitchen appliances, facilitating their entry into the smart kitchen. It’s not as simple as putting a new screen on old devices: incorporating a new digital layer would have significant ramifications for the business, brand, product and service, and therefore a considered and inclusive approach was required.
As a result, Method was commissioned to research and develop a ‘Universal User Interface’ for Kenwood – a consistent, flexible system and design language that could be applied to all kitchen products in future.
We were careful not to ignore the previous seventy years of cooking heritage both from a brand and user perspective. We quickly found that for an optimum user experience, a new digital interface had to integrate rather than replace the physical controls.
We tested concepts and interaction models through a series of physical prototypes, which were then validated in sessions with users. Informed by the brand principles, this resulted in a set of universal user experience principles to be applied to all future Kenwood appliances.
We authored an online style guide outlining in detail the implications of these UX principles. This was devised as a living document for use throughout the Kenwood organization to guide decision making and design choices when shaping the future of the Kenwood product range.
“Method is a great partner and this has been a fantastic journey for us — A highly passionate and engaging team from Method helped us to build the best consumer experience and establish our brand identity through the user interface of our kitchen appliances.”