The Challenge

Hemmings has been a mainstay in the classic car community since the 1950s, providing classified ads and auctions for cars and parts. As Hemmings evolved from their print roots, they needed help navigating the digital terrain and building out a new online platform.


Product Strategy
Web Design

A print business goes digital

The solution

Method (formerly Skookum) collaborated with Hemmings to complete extensive research, then build and test a state-of-the-art online auction site — all in less than four months.

We began with a discovery phase to understand Hemmings’ needs and evaluate the best solutions. After conducting over 30 stakeholder interviews plus competitive, market, and technology research, our team followed an agile, phase-based approach to develop and test the new auctions platform with the help of real users.

Driving toward digital success

The value

Hemmings’ online auctions have helped the company gain and maintain an edge in an increasingly competitive industry.

The user-validated online auctions platform is more robust and secure than anything else on the market — all essential ingredients to protect their valuable inventory. User feedback has been overwhelmingly positive, and Hemmings’ team was thankful for the smooth process and quality work.