Full Swing

Designing a game-changing golf launch monitor experience

A game-changing monitor

Advanced technology offered at an affordable price point

  • Challenge

    Historically, the cost of golf launch monitors has made them out of reach for the majority of players.

  • Solution

    A combination of high-end hardware and dynamic software that is advanced enough for the top pros and affordable enough for amateurs.

The KIT debuts with nearly perfect ratings and rave reviews

  • Results

    In late 2021, Full Swing released their new KIT launch monitor experience, drawing enthusiastic feedback from users and leading golf product reviewers. The companion iOS mobile app designed and developed by Method maintains a 4.9 user rating backed by hundreds of rave reviews.

“Our simulators have always been the best in the game, but we know that not every golfer has the available space or budget that is needed. Being able to give everyday golfers a portable solution for the range where they feel like a Tour Pro and a way to play at home is a win for everyone”

Ryan Dotters, CEO of Full Swing

Discovering and delivering new value

  • crafted the technical strategy

    Method guided Full Swing through a phased approach to mobile app strategy and design. The first phase focused on developing an intimate understanding of user wants and needs through comprehensive research with both golfers and coaches. With feedback from real potential users, Method then led a UX/UI design phase to inform the mobile product strategy and create the app’s initial feature set.

     

    Building on user research and product strategy, Method crafted the technical strategy for flexible, scalable iOS mobile app development, including a bluetooth integration between the app and the launch monitor.

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