Introduction & Background

About the Author

  • Los Angeles-based Product Strategist with a background in UX Research and Design
  • Passionate about user-centered solutions and design thinking
  • Experienced photographer and singer/songwriter with a demonstrated history of working in the marketing, advertising, and entertainment industries
  • Skilled in Product Discovery, Problem Definition, Social Media Marketing, Entrepreneurship, and Public Speaking and tools such as Miro, Sketch, Google Analytics, Unbounce, and Microsoft and Google Suites
  • Education: Cognitive Science BA and Peace & Conflict Studies Minor – University of California, Berkeley; Business Certificate – UC Berkeley Haas School of Business

Insights by Sami Siteman

Applying the Scientific Method to User Testing