Tech Talk: Bank of America’s High Tech, High Touch Client Strategy
Bank of America is on a purpose driven mission to help its clients lead better financial lives with the help of technology.
Aditya Bhasin, the banks head of Consumer, Small Business and Wealth Management Technology provided an enlightening overview of the banks high tech, high touch strategy for serving its clients, to a standing-room-only crowd at a recent Skookum Tech Talk™ event. (Note: Tech Talks are held monthly, and are open to anyone interested in technology and innovation. See our events page for upcoming talks.)
As one of the world’s largest banks, serving 47 million consumer and small business households, the bank is deeply committed to understanding and staying ahead of the changing needs of its clients.
They are doing so by striking a thoughtful balance between providing meaningful digital (mobile-first) experiences for day-to-day transactions with access to human interaction when it’s most needed. “It’s the combination of high-tech and high touch that delivers the magic — that customers want in today’s environment.”
Watch Aditya’s Tech Talk (above) to learn more about Bank of America’s strategy and how they are investing in innovation of the client experience through analytics, automation and artificial intelligence (AI) with cutting-edge tools such as “Erica” the intelligent Chatbot assistant that delivers personalized intelligence to help clients live better financial lives.