Bay Innovations is a healthcare startup focused on hardware for anesthesiologists founded by Dr. John Dingley and Dr. David Williams of Swansea University in the UK.
Conventional head-mounted display (HMD) products, like Google Glass or Vuzix M100, are engineered to provide a sophisticated and versatile software development platform, but are too generalized for specific applications. Vivi is designed to leverage appropriate technologies with a specialized, user-centered solution that is value-engineered rather than bloated with excessive features.
The route to market for healthcare devices is long and costly, so a crucial challenge was to establish business, design and engineering strategies that mitigate the financial risks of further product development and marketing. Ultimately, from a business perspective, the project needed to deliver sufficient value for the client to secure more funding and provide functional prototypes for clinical testing.
Method used an experience design approach to balance user needs with technology constraints, business objectives and a strong brand identity. This holistic approach, combined with world-class engineering support from GlobalLogic, allowed the team to tightly craft every aspect of the product experience from the ground up and with a single, cohesive vision.
Don't Presuppose the Hardware Solution
We understood going into this process that medical hardware design typically follows the specifications of documented functional requirements. We intentionally subverted that process to capture user requirements in field, prototyping and validating form and function in the operating theater. Through this process, we immediately eliminated the proposed hardware—Google Glass—which was incompatible with the critical sterilization and eye protection standards.
Minimal Interface Requirements
Because Vivi is designed for the often high-pressured surgical room, the interface had to be very clear, simple, and easy to use. Our approach to distribute functions to different elements of the ecosystem to specific devices, based on a thorough understanding of actual operating procedures, allows for a cohesive and highly efficient product experience.