Ubisoft Entertainment is a French video game company with development studios across the world. It publishes multiple AAA video game franchises, including Rayman, Raving Rabbids, Prince of Persia, Assassin’s Creed, Far Cry, Just Dance, and Tom Clancy.

Method partnered with Ubisoft to redesign their brand identity, helping to fulfill the strategic ambition of a master brand strategy based on being the ‘Creator of Worlds’ and move them from video game publishers to global entertainment brands. We created a robust identity system, built around a simplified iconic logo, and the principle of celebrating the rich Ubisoft gaming content, as well as a full range of strategic principles and design assets. We also cut a bespoke typeface, Ubisoft Sans, in collaboration with Colophon Foundry, which could be used across all of their applications and communications, and packaged all of our work together into a new brand guidelines document.

Method helped the Ubisoft teams embed the new brand across the organization with a series of workshops and training sessions and continued to work closely with them to define how the new identity should be applied across their specific services of Ubisoft Club and Ubisoft Store.


Brand Strategy
Design Systems
User Insight and Concept Validation

“We collaborated with a kick-ass creative team at Method London. There was a great cultural fit between our teams and we really thought about the creative process before diving into the project. We took our concepts to the field early on, which I also think is symptomatic of what this new identity means. We are aiming for greater collaboration with our players.”

Courtney Riss, Corporate Brand Director, Ubisoft

A key component of the redesign was gaining alignment across the global, distributed organization, as well as with Ubisoft’s fan base.

We tested the designs with users early on and refined them based on the feedback we received. Putting the consumer at the heart of the process helped us generate internal buy-in so that at launch, the entire organization and wider gaming community felt a genuine sense of ownership.

The identity system allowed the individual personality of the multiple Ubisoft product brands to shine through, whilst strengthening the master brand by unifying it under an evolved, simplified, and iconic logo. We amplified the importance of the product brands and stripped back everything else to create a flexible identity system that can adapt as the Ubisoft portfolio grows.

A partner in play


In June 2017 we worked with Ubisoft to officially launch its new brand identity at E3 in Los Angeles, the world’s biggest gaming conference. The identity was unveiled to the 68,000 people in attendance, starting with Ubisoft’s press conference; a highly sought after the event at the Orpheum Theatre, as well as a YouTube live stream of the event which generated over one million views within the 3 days.

“It has been a shared pleasure to work with you and all the talents at Method London. The new identity has been so quickly adopted and loved by our teams and fans, congratulations!”

Stephanie Magnier, VP Global Communications, Ubisoft