Introducing modern design philosophy to improve product development
The Economist offers authoritative insight and opinion on international news, politics, business, finance, science, technology and the connections between them. The Espresso app brings subscribers a daily digest of the news in five short articles.
With subscribers increasingly consuming content on their mobile devices, The Economist realised the need to change their mobile strategy, adopting a reader-centric approach while evolving their digital teams’ ways of working. Our challenge was to identify engagement strategies for Espresso, while creating a design process that could be replicated and scaled to other areas of their business.
Our collaboration resulted in the launch of two high-value feature areas for the Espresso app plus a backlog of potential features, while also fundamentally changing how The Economist develops digital product.
Espresso was recognised as App of the Year by the British Media Awards and Best News App by the Tabby Awards.
“GlobalLogic is quite happy in challenging us in a professional manner… they come up with ideas, we come up with ideas, we test the ideas together, and then we’ll put into production the best of those ideas. That’s very different than a customer supplier relationship.”