Sharing inspiring content with billions, worldwide
TED is a nonpartisan nonprofit devoted to spreading ideas, usually in the form of short, powerful talks. TED began in 1984 as a conference where Technology, Entertainment and Design converged, and today covers almost all topics — from science to business to global issues — in more than 110 languages.
When Method partnered with TED in 2006 to realize the mantra, “Ideas Worth Spreading,” the groundbreaking ideas and talks from the TED Conference were available only to select conference attendees. In designing TED.com, Method’s strategy focused on surfacing TED’s unique content, the TEDTalks, and creating a seamless and differentiated viewing experience.
Since launch, the design has proven immensely successful, enabling TED.com to become one of the most popular video sites on the web. In the first year, page views soared to 46 million. Unique visits jumped an order of magnitude – to 15 million. Since its launch in 2007, TEDTalks have been viewed over 1 billion times.
“The content is really what makes TED, TED. It’s totally unique, and it’s what people are looking for. So, we had to bubble it up to the top.”