Our partnership with Manchester City Football Club resulted in an understanding of fan loyalty and engagement at a global level, reaching roughly 1 million fans in the first month on the market. Cityzens continues to be a key component for digital fan engagement for the club.
Manchester City Football Club
A six-month sprint fosters the club’s community
ChallengeDespite being the first football membership to focus on digital channels, the Club’s “Cityzens” fan platform had a low engagement rate, especially with international supporters.
SolutionWithin six months, Method and GlobalLogic researched, defined, designed, built and launched a global fan platform that rewards fans’ loyalty and empowers them with a social tool.
One million fans in one month
Results
Discovering and delivering new value
Your partner on the path to digital transformation