How will changes in our world impact our inclination to trust?
Hitachi is a highly diversified company that operates in eleven business segments with 300K employees. The project was sponsored by the Vision Design team at the Center for Social Innovation Tokyo, a team that sits independently within the Research & Development Group at Hitachi. Their role is to inspire R&D departments internally and also to increase opportunities for discussion with partners outside Hitachi.
Method was commissioned by Hitachi’s Global Center for Social Innovation to explore the future of trust. The motivation was to understand trust within society today and how changes in our world will impact our inclination to trust in the future. Part of the challenge was to work with such an open-ended brief and tailor the best approach to deliver valuable outcomes to various business units in a large organisation. For the design team, the challenge was to communicate abstract concepts in a memorable and useful way to a diverse audience.
We created a series of objects that future societies will use in hypothetical scenarios, which formed the output of the project. We proved the value of making and designing as a means of communicating abstract concepts. Our work has established a framework for rich future scenarios which Hitachi continues to explore in their ongoing speculative design work. Furthermore, the outcomes challenge and inspire the Research & Development teams to generate new and unexpected ideas.
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