Overview
Flightglobal is a global aviation news and data service provider, with a prestigious history in aviation magazine publishing. Leveraging their unique combination of expertise, technology, and databases, Flightglobal delivers the most complete set of data, analytics, online tools, news, and analysis, as well as expert opinion, to the aviation market.
In line with their parent company’s strategy, they have been transforming themselves into a data business based on renewable subscription revenue.
Flightglobal initially approached Method to create a product vision prototype for the Paris Air Show, marking the start of a relationship aimed at envisioning their larger brand ambition. The business had acquired three companies to complement their aviation news content, adding information related to fleets, networks, financial values, and aviation company data.
Over the course of two years, in partnership we created a proprietary aviation cloud-based data platform in the form of a seamlessly connected customer experience. The platform serves interested parties through aviation news (“the Dashboard”) and customizable insights tied to the functional role of the individual, from finance & leasing, to insurance, to airports and airlines (“the Analyzer”).
In the first year, the new Flightglobal achieved:
In line with their parent company’s strategy, they have been transforming themselves into a data business based on renewable subscription revenue.
Flightglobal initially approached Method to create a product vision prototype for the Paris Air Show, marking the start of a relationship aimed at envisioning their larger brand ambition. The business had acquired three companies to complement their aviation news content, adding information related to fleets, networks, financial values, and aviation company data.
Over the course of two years, in partnership we created a proprietary aviation cloud-based data platform in the form of a seamlessly connected customer experience. The platform serves interested parties through aviation news (“the Dashboard”) and customizable insights tied to the functional role of the individual, from finance & leasing, to insurance, to airports and airlines (“the Analyzer”).
In the first year, the new Flightglobal achieved:
- 16% increase in new business
- 2% increase in retention rate
Offerings
Brand Design
Business Design
Product Design
Service Design
“The product has been really well received by Flightglobal’s clients. It took us only two-thirds of the time we expected for customers to migrate to the new product. We have seen an overall increase in usage and the feedback we are getting tells us that clients find the new product both informative and intuitive.”
Data-fueled branding
APPROACH
A branding work-stream started with the aim of considering how to consolidate multiple digital and non-digital acquisitions under one identity. A key milestone in this process was the creation of a generative brand language that uses FlightGlobal’s data as part of their identity. Leveraged throughout the platform, new forms of visualization are both functional and beautiful.