Framing Duck Creek's brand for differentiation in a crowded marketplace.

Duck Creek is a leading provider of comprehensive property and casualty insurance software and services for insurers of all sizes worldwide.

Method helped Duck Creek articulate who they are and what they stand for in the marketplace. Facing a fierce competitor, Duck Creek needed a new brand that could capture their unique edge and focus as the only viable SaaS provider in the industry. Additionally, they were also growing quickly through acquisition—and needed a brand platform that could bring a set of disparate portfolio companies under a common purpose and set of beliefs.

This project initially focused on defining brand positioning, key differentiators, and visual expression. We then embedded ourselves within their Marketing team to help activate the brand internally and externally. We created the tools, resources and assets needed for their teams to launch the new brand, including an internal engagement rollout.

These efforts culminated in a re-imagined conference and the launch of the Future Playbook: an analysis of the trends shaping the insurance industry, and strategies for how carriers can thrive. Positioning Duck Creek as a leader and expert in the industry, the new brand positioning launched to the general public in July 2017.