Fast not forced, craft coffee for the global commuter
Costa is a multinational coffee brand owned by The Coca Cola company. It has over 4000 store locations worldwide.
Costa Coffee’s traditional store formats made it hard for them to tap into the urban commuter’s on-the-go needs. They approached Method to help them take a human-centered approach to creating the best possible in-store experience for a new mini-format store designed to deliver high quality coffee in an experience that feels fast without being forced and inhuman.
Using our product accelerator service, we rapidly developed and prototyped concepts that enabled Costa Coffee’s new mini format to stand out in a crowded urban commuter market, delivering a uniquely Costa experience, all in 5 weeks.
We delivered the service model, actionable, tactical recommendations and principles which they used as decision-making tools to execute their new ‘mini’ store proposition globally.
“Working with Method was a pleasure from start to finish. They understood our problem quickly and were responsive to the constraints of the project. They tailored an approach that answered the questions we needed most and delivered with consistent and infectious energy. Great balance between the creative, strategic, and commercial. Thank you!”