Preparing a venerable Swiss daily newspaper for the digital future
Launched in 1959, Blick was Switzerland’s first tabloid publication, and today is one of the country’s most popular – and boldest – daily newspapers.
Blick’s core readership relies on the print edition, with politics, sport and celebrity news as the central offering. Aware that digital adoption was low, Blick sought to redefine the digital offering through a data-informed strategy, ensuring expansion into broader channels delivered maximum business impact.
Launched in January 2018, Blick.com features a fresh new look, respecting the tabloid heritage but optimized for a wider range of content types and storytelling modes. A templated component approach streamlines the publishing process, and offers a wide range of content-driven advertising solutions. Novel features leverage technology, building an experience that transcends the print medium.
In any project of this magnitude, competing stakeholders and opinions will make the journey incredibly difficult. Method’s experience and vision helped us navigate these waters successfully. We were left with a great foundation… the new way forward and a necessary recipe for future success.