Blick’s core readership relies on the print edition, with politics, sport and celebrity news as the central offering. Aware that digital adoption was low, Blick sought to redefine the digital offering through a data-informed strategy, ensuring expansion into broader channels delivered maximum business impact.
Launched in January 2018, Blick.com features a fresh new look, respecting the tabloid heritage but optimized for a wider range of content types and storytelling modes. A templated component approach streamlines the publishing process, and offers a wide range of content-driven advertising solutions. Novel features leverage technology, building an experience that transcends the print medium.
Research & Insights
“In any project of this magnitude, competing stakeholders and opinions will make the journey incredibly difficult. Method's experience and vision helped us navigate these waters successfully. We were left with a great foundation... the new way forward and a necessary recipe for future success.”
Using data to understand the market opportunity
The insights showed that the investment required to win new audience loyalty of significant size would be a multi-year proposition, with legitimate risk of alienating existing readers. As a result, our recommendation was to craft a digital strategy that delivers and builds upon the qualities that users love most about Blick.
Politics, sport, and celebrity remain perennial popular - but a common visual style often prevented users from distinguishing editorial from breaking news. A new templating system allowed for bold treatment of entertainment content, with a professional-leaning style for economics, politics, and world events.
Unbound by the limitations of daily publication, the platform also introduces a wide range of new formats.