Free to Fail: Turning Mistakes Into a Winning Digital Strategy
In digital, the best companies learn from their mistakes and quickly execute on those learnings. Mike Sales, Director of Creative Design for NASCAR, discusses how mistakes he made forced him to incorporate principles like empathy, clarity and creativity into his work as a designer and a manager. And â€“ once incorporated into a daily workflow â€“ these principles contributed to real, measurable results with NASCARâ€™s digital products and his teamâ€™s overall efficiency and value.
Mike attended Howard University, where he received a Bachelor of Arts in Communications. After graduation, he worked for years in news and media, helping to build the online news desk at the Reuters DC bureau and as an online producer at the Charlotte Observer. He received a Masters of Arts degree in Interactive Media from Elon University on 2011 and is currently the Senior Director of Creative Design for NASCAR, where he leads the award winning team providing creative services throughout NASCARâ€™s entire network. These services include support for NASCARâ€™s social and digital platforms, Biz Dev groups, marketing and brand campaigns and various other interest throughout the motor sports industry like teams, tracks and popular drivers.
If you’re near one of our offices, check out our schedule of upcoming talks to see one in person.