Ashley McCallister is a Staff Product Strategist at Method with 15 years of experience launching impactful programs and products. Her career began with a decade in the cultural nonprofit sector, where she learned to manage diverse responsibilities and navigate lean environments before transitioning into the tech space to scale early-stage startups in health tech and digital media. Today, Ashley specializes in solving complex enterprise challenges, with a strong energy focus on developing data products for large-scale utilities and Regional Transmission Organizations. By blending design thinking principles with a focus on user-centric innovation, she facilitates teams through rigorous product discovery, research, and prototyping to deliver vision-led solutions that create measurable value for both businesses and their customers.