Hector Pottie

Creative Director


Hector is a Creative Director who has worked in the design and branding industry for over 20 years. His approach to 'brand' is totally user centred, combining applied empathy and digital innovation, he works at the forefront of defining brands through the holistic experiences they create.

He has worked with a wide range of clients and has a huge depth of knowledge and experience in his field. He works both as a strategist and designer to deeply understanding users needs, inspire and build relationships with clients, lead design teams, and work with other industry experts in technology, data, and AI, to define, position, and create brands.

Hector has worked across many different sectors, with clients including Ubisoft, Google, AEG, Samsung Galaxy, Electrolux, Triumph Motorcycles, HTC, Hewlett Packard, PWC, Tate Modern, The Macallan, and Design Miami/Basel. Hector also has extensive experience in signage and way-finding, creating solutions for The Barbican Arts Centre, Bristol City, and the Glasgow Transport Museum.

His work has been recognized with numerous awards including D&AD, ISTD, Art Directors Club Europe and New York. He is regularly featured and quoted in the design press and his work is featured in over 20 design annuals and publications. Hector takes an active role participating in the wider design community talking at events, writing articles, and judging awards, including the D&AD awards. Hector's work has been shown at the Design Museum, London, as part of 50 years of the British Road Sign exhibition.

Hector also runs the blog www.moderndesignaesthetic.com

Recent Articles:

Stay Crazy: How do we design human in our digital world?

Brand is experience, experience is brand.