As the largest provider of cable TV and broadband services in the U.S., Comcast has direct relationships with millions of households. Fancast extends Comcast's reach into the next entertainment frontier: direct delivery of video entertainment over the Internet.
2007 marked the 50th year of the San Francisco International Film Festival, the first American film festival to reach this benchmark. The design goal for the festival, therefore, was to develop a campaign worthy of such an historic anniversary.