Global Digital Transformation
Over a four-year engagement, Method partnered with McDonald’s to envision a new experience for every customer—an enhanced offering that’s globally connected, locally relevant, and always convenient—grounded in a digital omni-channel experience.
We defined the customer journey and the role of various channels at each touch point. This was supported by experience principles that crystallized how the iconic brand would express itself in a digital context. A global digital design system ensured a consistent and coherent experience across all touch points. A robust research process involving rapid iteration and prototyping enabled teams to observe and understand customer behaviours. Method helped McDonald’s design and deliver operational service enhancements in front and behind the counter.
Our work has manifested across the global ecosystem in all digital touchpoints that a customer might encounter.