Ugobe creates robotic "lifeforms" - robots that mimic lifelike behavior and actually learn and change over time. Pleo, Ugobe's first lifeform, is based on a Camarasaurus dinosaur. Ugobe wanted the public to understand Pleo as a pet, aimed at adults rather than children.
In 2007, Microsoft was preparing to launch a major upgrade to the Zune music player product line, Zune.net website, and Marketplace. To manage their ambitious list of feature enhancements under tight deadlines, Microsoft turned to Method for UX and design support.
