A prominent Flickr partner and well-established brand, Blurb makes personal publishing possible. Book designer, editor, publisher, printer, and marketplace all rolled into one, the Blurb website provides people with the tools they need to produce beautiful, high-quality, professionally printed books, in any quantity, at a very low cost. Method began working with Blurb in 2003 when CEO Eileen Gittins was trying to turn the idea she had in her head into a business. Method helped develop the core thinking of what the service would do and why people would find it valuable. This extended into developing book designs for prototyping the production process. The idea that anyone could be produce a book proved to be very popular, and Blurb was quickly ready to go to market. Method worked with Eileen and the Blurb team to explore and define an identity mark that captured the notion of Blurb. One challenge was that the mark needed to work as a publisher's signature on a book spine. Method explored a range of concepts. The final mark combines the physical form of an open book with the implicit door-opening opportunity that Blurb provides. The brand was extended across a complete collateral system, including letterhead, business cards, and presentation templates. Blurb today is a known, well-understood brand and press favorite, featured everywhere from USA Today to the Today Show to the New York Times, and used widely for everything from family photo albums to cookbooks to professional portfolios and novels.