Method: A Brand Experience Agency

SuperCollider

The San Francisco Film Society, host of the San Francisco International Film Festival (see related stories for the 49th and 50th festivals), presents a variety of programs throughout the year to celebrate artistry, technology, and innovation in film.

In 2006, the Society launched a festival dubbed "SuperCollider," held at the San Francisco Museum of Modern Art and dedicated to showcasing the best in animated films and shorts. SFFS asked Method to help develop a visual identity and event graphics for the new program. Our concepts for the mark played with the idea of multiple dimensions - 3D, rich stories, new and old, layers. The core mark shows movement and collision through the embedded line work, and also provides a foundation upon which to build sculptural abstracts.

A successful brand is more than a logo or a tagline. It is an experience that delights and inspires your customers, wherever they find it.

Packaging

Case Studies

Hawaiian Air

Early to realize that a brand experience is more than a logo or color palette, Hawaiian Air has always strived to make every touchpoint of their service gracious and warm, enabling visitors to Hawaii to begin their vacation the moment they board a Hawaiian Airlines aircraft.

Case Studies

EMC Insignia

In early 2006, EMC Corporation launched a new line of small business focused products: EMC Insignia. Method's job was to define a brand position for EMC Insignia that would appeal to the SMB market, while gaining leverage from the heritage and brand value of EMC.