Method: A Brand Experience Agency

AIGA Gain

The AIGA Gain Conference is an annual event sponsored by the American Institute of Graphic Arts to explore the relationship between design and business. For the 2006 conference, Method developed a series of animations addressing the question: "What do businesses gain from design?" The animations, were displayed on auditorium screens between speaker presentations, featured streams of words that describe the outcome of design processes - focus, architecture, invent, output, methods - flying through stylized urban settings evoking the world of business, all set to a quiet but insistent musical score. The mix of verbal, visual, and aural stimuli created a subtle but effective influence on thought and conversation around the conference theme.

The AIGA Gain Conference is an annual event sponsored by the American Institute of Graphic Arts to explore the relationship between design and business.

A successful brand is more than a logo or a tagline. It is an experience that delights and inspires your customers, wherever they find it.

Packaging

Case Studies

Hawaiian Air

Early to realize that a brand experience is more than a logo or color palette, Hawaiian Air has always strived to make every touchpoint of their service gracious and warm, enabling visitors to Hawaii to begin their vacation the moment they board a Hawaiian Airlines aircraft.

Case Studies

EMC Insignia

In early 2006, EMC Corporation launched a new line of small business focused products: EMC Insignia. Method's job was to define a brand position for EMC Insignia that would appeal to the SMB market, while gaining leverage from the heritage and brand value of EMC.