HP

Hewlett-Packard (HP) gave birth to the legend that is now Silicon Valley in Bill Packard's garage 1939. In 2005, the company, now one of the world's leading makers of computer products, wanted to celebrate its history and describe its plans for the future with a one-of-a-kind showcase in its Executive Briefing Center. The company approached Method with an idea for using an HP 60-inch flat-panel display (brand new technology at the time), operated by a custom touch-pad extending along its base. HP asked Method to help it tell its story on this device. Method worked with HP to plan the structure for the presentation. The display would tell HP's story via a timeline of HP history and through a series of case studies, describing how HP technology had supported the businesses of customers as diverse as LucasFilms and General Mills, Prada and the Weather Channel. The case studies would all tell the story of HP's "adaptive enterprise" philosophy. Working in Flash, and experimenting with a prototype of the touch-pad controller, Method created a colorful, big-screen experience, taking advantage of the touch-pad's left-to-right movements to drive navigation. Keeping in mind the device's venue, Method devised different states for the presentation, depending on the relationship of the room's visitors to the screen. An "attract" mode, showing glimpses of the different stories, plays in a loop when no one is near. An "awake" mode, triggered when someone approaches the display, provides an introduction before displaying a menu of stories. As soon as someone touches the navigation device, the presentation goes into "active" mode, letting users dig into a story or select a new one. Timelines and case studies are familiar ways of telling a business's story. Method and HP worked together to turn them into a unique experience: a giant-size demonstration of how HP technology changes the game.

Method

A successful brand is more than a logo or a tagline. It is an experience that delights and inspires your customers, wherever they find it.

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