Design & Branding
What makes brand extensions into virtual worlds a success or a failure? Part 3: b2b brands.
We need to know what we're good at and what we're not good at - and we need to be honest about our limitations.
Luxury branding is the art of aspiration and escapism, and as such, the emotional impact of the brand in all of its manifestations is crucial.
If at the heart of design is the endeavor to solve a problem, then in theory, there are as many opportunities for design as there problems to solve.
In our current world of un-conferences, regular meet-ups, and foo-camps, I easily forget about how unidirectional traditional conferences can be.
What makes brand extensions into virtual worlds a success or a failure? Part 2: successful examples of consumer brands.
Make sure you understand your user (or in the case of brand, your customer). This means listening to them in order to learn their motivations and desires.
People are willing to go through the dark, dangerous cave, fighting monsters and digging through the dirt just to find the gold.
To me, the shining example of how brand experience and technology intersect is Apple.
The MFA in me thinks about outsider art, primitivism and the artist's mark. The designer in me thinks about Postscript and TrueType.
One of our unique challenges is to find ways to engage the audiences of our design more deeply in the process of our design.
It may sound entirely self-evident - "focus on the brand, stupid" - but I'm increasingly thinking that proposition is flawed, or at least in need of some retrofit.
In the end I have to wonder, whose opinion really matters?
In the web environment, the ability for a company to increase its findability in search engines is key.
Americans love their cars. So what would it take for people to actually get rid of their vehicle?
For decades we've all talked about The Big Idea. It has become half Holy Grail and half Sacred Cow.
Your brand is your reputation. If you are in business, you have a customer, who has an opinion.
What makes brand extensions into virtual worlds a success or a failure? Part 1: less successful examples of consumer brands.
