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Business & Strategy
Make sure you understand your user (or in the case of brand, your customer). This means listening to them in order to learn their motivations and desires.
Your brand is your reputation. If you are in business, you have a customer, who has an opinion.
It may sound entirely self-evident - "focus on the brand, stupid" - but I'm increasingly thinking that proposition is flawed, or at least in need of some retrofit.
