Business & Strategy
In our current world of un-conferences, regular meet-ups, and foo-camps, I easily forget about how unidirectional traditional conferences can be.
What makes brand extensions into virtual worlds a success or a failure? Part 1: less successful examples of consumer brands.
Among my favorite things is getting to see good people win. It was an absolutely wonderful experience to be with Avner and Dave from boxee earlier this week at CES iStage.
A start-up (read: you) can't afford to wait until after its product launches to get to know its customers.
It may sound entirely self-evident - "focus on the brand, stupid" - but I'm increasingly thinking that proposition is flawed, or at least in need of some retrofit.
A recent family vacation presented me with a great allegory of business life.
Your brand is your reputation. If you are in business, you have a customer, who has an opinion.
How can I tell if someone is going to be a good strategic thinker?
I will tell you without hesitation that interactive TV (iTV) is here today - we've just been looking at the wrong boxes.
If at the heart of design is the endeavor to solve a problem, then in theory, there are as many opportunities for design as there problems to solve.
All signs are pointing in the same direction, and that direction is towards a substantial spending shift in advertising towards interactive media.
Many of today's top companies are so fixated on their competition that they forget to focus on their single most important competitive advantage: their strengths.
Make sure you understand your user (or in the case of brand, your customer). This means listening to them in order to learn their motivations and desires.
Americans love their cars. So what would it take for people to actually get rid of their vehicle?
Corporations (as well as schools) have too long shunned games as learning tools.
"I don't remember being forced to accept compromises, but I've willingly accepted constraints." - Charles Eames
Games are changing the TV landscape by altering distribution platforms, content programming and, finally, production environments.
In addition to great picture and sound the next generation of Blu-ray disc players have something that is just starting to come into focus: network connectivitiy.
While distribution platforms are getting morphed by games consoles, the games themselves are becoming a source of programming for TV.
Our friends at boxee just closed their Series A funding round. This is an accomplishment in any market at any time. In the current market, it's a clear sign that boxee is on to something powerful.
