Method’s team members are experts in their fields and passionate about their work. Listen in as we discuss design, technology, and the business of creativity.
Our friends at boxee just closed their Series A funding round. This is an accomplishment in any market at any time. In the current market, it's a clear sign that boxee is on to something powerful.
How important is the actual path that a project team takes in order to get to the big "Ah-Ha" moment during a project?
The oldest Method-designed websites still live on the Web.
Luxury branding is the art of aspiration and escapism, and as such, the emotional impact of the brand in all of its manifestations is crucial.
Many of today's top companies are so fixated on their competition that they forget to focus on their single most important competitive advantage: their strengths.
What makes brand extensions into virtual worlds a success or a failure? Part 3: b2b brands.
A start-up (read: you) can't afford to wait until after its product launches to get to know its customers.
What makes brand extensions into virtual worlds a success or a failure? Part 2: successful examples of consumer brands.
In addition to great picture and sound the next generation of Blu-ray disc players have something that is just starting to come into focus: network connectivitiy.
Second, Chindogu, if you don't know, is the Japanese art of the "unuseless." It is the ultimate in Not Form Over Not Function.
We hope that it helps you understand who we are as a firm, what we might be able to do for you as a client, how we work, what we are like to work with and what it's like to work at Method.
What makes brand extensions into virtual worlds a success or a failure? Part 1: less successful examples of consumer brands.
The MFA in me thinks about outsider art, primitivism and the artist's mark. The designer in me thinks about Postscript and TrueType.
All signs are pointing in the same direction, and that direction is towards a substantial spending shift in advertising towards interactive media.
In the web environment, the ability for a company to increase its findability in search engines is key.
Google and amazon are playing a vital role in leveraging their massive datacenter infrastructures and providing access to these resources to individuals and software startups.
Your phone is now your credit card and your cashier.
As we've learned from Apple's lead, building smart applications is good, but making them work with one another is better.
While distribution platforms are getting morphed by games consoles, the games themselves are becoming a source of programming for TV.
I will tell you without hesitation that interactive TV (iTV) is here today - we've just been looking at the wrong boxes.
One of the problems with basic XHTML markup is its inherent lack of meaning.
One of the more obscure and, in my opinion, underutilized shortcuts in Firefox is something called a Quick Search.
It may sound entirely self-evident - "focus on the brand, stupid" - but I'm increasingly thinking that proposition is flawed, or at least in need of some retrofit.
Americans love their cars. So what would it take for people to actually get rid of their vehicle?
People are willing to go through the dark, dangerous cave, fighting monsters and digging through the dirt just to find the gold.
To me, the shining example of how brand experience and technology intersect is Apple.
"I don't remember being forced to accept compromises, but I've willingly accepted constraints." - Charles Eames
We need to know what we're good at and what we're not good at - and we need to be honest about our limitations.
How can I tell if someone is going to be a good strategic thinker?
A recent family vacation presented me with a great allegory of business life.
