Misha Cornes, a recent addition to Method's Strategic Services practice, will join a panel of industry leaders to discuss the future of advertising at Digital Hollywood: Building Blocks 2008. Dedicated to exploring the convergence of entertainment and technology, Digital Hollywood events attract top executives in the film, television, music, home video, cable, telecommunications, and computer industries. Building Blocks 2008, held August 5-7, will address "The Platforms That Transform the Industry."
As Vice President, Strategy at Method, Misha Cornes provides leadership to cross-disciplinary creative teams working across a wide range of platforms and technologies, and ensures that every project is rooted in a deep understanding of customer needs. With over 16 years of experience leading the evolution of global brands like Bank of America, Best Buy, Dell, eBay, Microsoft, Mitsubishi Motors, Sprint, and Target, Misha translates strategic business goals into innovative brand experiences. Prior to Method, Misha was Group Director of Strategy at Organic, a digital marketing agency that is a wholly-owned subsidiary of Omnicom. Earlier, Misha was a strategist at Pentagram, a multi-disciplinary design firm, and a management consultant with Booz Allen Hamilton. He also has a history as an entrepreneur, co-founding a technology start-up aimed at converting ocean wave energy into electricity. A graduate of UC Davis and Yale University, Misha earned his MBA with Distinction from the University of California, Berkeley, where he was a Walter A. Haas Scholar. He is a frequent writer and public speaker on topics around digital content, social media, and experience design.
Misha will join the Advertising NEXT panel:
August 6: 10:45 AM - Noon
Track II: The Advertising & Commerce Platform
Advertising NEXT: Social Networks, User Generated Video, Search, Blogs, IMs, Podcasts, Broadband and Mobile
Description: In this session, we will look for a comprehensive understanding of what advertising in the next generation will look like. The world of advertising has been completely dislocated by the acceptance and integration of the new technologies, from PVR and Broadband to Social Networks, VOD, Mobile, Blogs and ITV, the consumer is being both barraged by content and choice, he/she is being overwhelmed by the technology itself. While the decisions being made by the advertising community are always measured and incremental, the technologies at hand are profound and will only move forward. How fast and at what rate of impact is still to be understood, but the question is no longer about consumer acceptance and proof of distribution, it is about when the roof is going to cave in. The new technologies are successfully invading traditional media and the good news is rather than leaving the advertiser without a way of reaching the audience, the new technologies may ultimately prove to be better and more comprehensive vehicle for reaching and developing relationships with an even larger customer base.
Panel Participants:
- Steve Patrizi, Director of Advertising Sales, LinkedIn
- Cynthia Francis, founder and CEO, Reality Digital
- R. Michael Leo, CEO and President, Operative
- David Jensen, Partner, Digital Media / Digital Consumer, IBM Global Business Services
- Matt Edelman, founder and CEO, PeopleJam
- Misha Cornes, VP, Strategy, Method
- Maha Ibrahim, General Partner, Canaan Partners, Moderator
